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Diary of a deal: Hope, disappointment and renewal.(GROWING YOUR BUSINESS): An article from: New Hampshire Business Review

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This digital document is an article from New Hampshire Business Review, published by Thomson Gale on June 22, 2007. The length of the article is 1096 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Diary of a deal: Hope, disappointment and renewal.(GROWING YOUR BUSINESS)
Author: Michael Gurau
Publication: New Hampshire Business Review (Magazine/Journal)
Date: June 22, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 13 Page: 29(2)

 

 


Distributed by Thomson Gale

 

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Why Mobile Marketing

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Did you know that there are more than 5 BILLION mobile phones in the worldâ¦with millions more added every day?

In fact, it's estimated that in just 1-2 years more than 80% of all web access will be through a mobile device.

Are you tapping into this powerful platform to explode your own business?
If not, you need to jump on this megatrend todayâ¦or be left behind by your competitors.

The book that you are holding in your hands is your key to:

Discovering how automated mobile marketing
messages can transform your business.

Understanding how new technology like QR codes can allow you to leapfrog local and global competitors
.
Learning how mobile platforms, games and systems are changing the business landscape right now.

How to get more sales and exposure. Mobile Marketing will attract new clients fast.

You want to know how to get more clients.

I really know how you feel.

Now here's is the really cool thing, So many people haven't figures this out yes. Which means we're ahead of the game. It won't last forever. So hurry because a lot of them will catch up- sooner of later. Probably sooner.

Mobile marketing is here to stay⦠Take action now to gain a competitive advantage in your own marketplace.
So lets start with

Mobile Marketing

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Business Growth Strategies – Practical Advice For Growing Your Business

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Would you like to discover some of the most powerful strategies you can implement to take your business to new heights of profitability and prosperity? Would you like to know the killer strategies that will allow your business to obtain many new customers in a short period of time-so many customers that they will far exceed your current customer acquisition rate? The powerful strategies outlined in this book will bring in more revenue in a single month than your business has ever acquired in an entire year. You can implement these growth strategies and take your business to new heights of profitability and prosperity-far beyond your wildest dreams and way way beyond the reach of your nearest competitor.

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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

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In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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Control is an illusion, for investor and entrepreneur.(GROWING YOUR BUSINESS): An article from: New Hampshire Business Review

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This digital document is an article from New Hampshire Business Review, published by Thomson Gale on December 7, 2007. The length of the article is 551 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Control is an illusion, for investor and entrepreneur.(GROWING YOUR BUSINESS)
Author: Michael Gurau
Publication: New Hampshire Business Review (Magazine/Journal)
Date: December 7, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 26 Page: 25(1)

Distributed by Thomson Gale

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Levels of Product Differentiation in the Global Market

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The book discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect. The main idea of the paper is that Jack Trout's principle "differentiate or die" has died.
The book attempts to answer the questions: Is striving for differentiation in everything and at any cost a successful strategy? Why do more and more companies join in strategic groups and establish product categories under which they develop together, differentiating themselves from the rest?
The author proposes an additional 6th product level denoting the correspondence of the company's product strategy to a specific strategic group. The author uses the criteria set by Michael Porter regarding strategic groups. The 6th product level is the same for all companies in this strategic group. In this way they standardize their products and reduce the possibilities for differentiation in order to participate in the strategic group. They sacrifice differentiation for the sake of being accepted as a part of a specific strategic group (product category).

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Mobile Marketing Starter Series: Text Message Marketing with SMS tips, QR Codes – Mobile for Dummies, Mobile for Business and Marketing

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Mobile Marketing Starter Series for Business Owners – all of the things you need to know to get more customers to your business and increase your survival chances in a strange and unpredictable economic environment.

I give straightforward advice on building and launching a mobile marketing plan. The primary gospel here is how to keep the information simple. The most helpful feature is its flexibility – it isn't lengthy – but the information is complete and up to date, with current information that will help you stay ahead on the learning curve – and an online screensharing workshop to attend if you decide you need that.

if you are really serious about going mobile as a business owner or as an entrepreneur wanting to start using Mobile Marketing for your business or manage a campaign for any business, you need to read this on-going Mobile Marketing Starter Series. Mobile communication is hot, and so is marketing on mobile devices.

This field is in constant motion, but this e-book series is a great primer. Start here!

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Jay Borden: an entrepreneur’s eye view of business.(GROWING YOUR BUSINESS)(founder of Granite Systems )(Interview)(Column): An article from: New Hampshire Business Review

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This digital document is an article from New Hampshire Business Review, published by Thomson Gale on April 27, 2007. The length of the article is 1217 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Jay Borden: an entrepreneur's eye view of business.(GROWING YOUR BUSINESS)(founder of Granite Systems )(Interview)(Column)
Author: Michael Gurau
Publication: New Hampshire Business Review (Magazine/Journal)
Date: April 27, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 9 Page: 23(1)

Article Type: Column, Interview

Distributed by Thomson Gale

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How to Craft an SEO-Friendly Facebook Page

Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say a brand’s Facebook page is more useful than its website.

On top of that, 75 percent said they feel more connected to brands with Facebook, while 35 percent said they feel like brands listen to them more on the social network. Overall, a whopping 82 percent of respondents said Facebook is a “good place” to engage with brands.

This growing preference for interacting with brands through Facebook means that companies need to start putting as much (if not more) effort into optimizing their Facebook Pages for higher search engine rankings as they do for their websites, because it appears that consumers are going to head there first to check out their brands.

Here’s some SEO you can do to catapult your Facebook page to the top of the SERPs:

Claim Your Name
Obviously, the best place to start with your SEO is with your Facebook Page name and vanity URL; you know, all of that branding stuff. Your Facebook Page name will appear to search engines with the prominence of an <h1> headline, so you should name it after your business or brand and stay away from trying to stuff the title with keywords, which could hurt your viral growth on the social network because the Page will seem like spam to users. Putting your company’s name in the title ensures that consumers will be able to find you with little-to-no confusion, especially when they’re looking on search engines. However, once you select a name, don’t change it unless you absolutely have to, as Google (and presumably others) penalizes pages that change their titles.

And it doesn’t just stop there, because you also have to find the best possible vanity URL for your Facebook Page (although this option is only available for Pages that have at least 100 fans). You can select your username at Facebook.com/username, but keep in mind that the site won’t just let you pick generic keywords for your URL. While there may be some leeway that allows you to use keywords in conjunction with the name of your brand, you will probably be better off just using your brand name (or the closest unused variant you can come up with). Mostly, just make sure that your URL, like your Page name, contains the name of your brand and is carefully crafted to help you stand out on the SERPs.

Make Your Text Count
We’ve all heard about the importance of writing up original content that provides value to users while also taking advantage of the most important keywords in your industry or niche to help you appear higher for related searches. Well, that practice is just as important, although far more limited, on Facebook.

On the social network, you should incorporate as much SEO-friendly text (i.e. heavy on keywords) in your “About” section. This area on a Facebook Page is the only one the site gives you to include a lot of text, and they present useful opportunities to improve your chances of being noticed by searches for some of your brand’s most important keywords, because in addition to the regular About section (which can include a company overview, general description, etc.), there is also space for basic information, contact information and more.

Don’t Forget Multimedia Content
These days, so much of what is posted and shared on Facebook is multimedia content in the form of images or videos. It’s no secret that search engines have a difficult time crawling this content because it isn’t text-based, but luckily it still can be optimized for the search engines.

This is most easily be accomplished by simply appropriately naming any images, logos or videos that you post on Facebook with a filename that is descriptive and, if applicable, uses keywords. Since the titles of videos hare more heavily weighted, it is the easiest type of multimedia content to optimize. Once you’ve got SEO-worthy names, you can add more content to your photos and videos, such as captions or comments, that will also attract search engine bots.

Foster Discussion
It’s easy to lose sight of the fact that Facebook is a social media platform, and that your first task on the site is to be social with your fans. Conveniently, this sort of interaction can actually be beneficial to your SEO efforts, as well. By fostering discussions with other users on your posts, photos and videos, you’re allowing them to generate a wealth of additional content on your page. So, as long as your discussions remain on-topic, all of those user-generated comments could conceivably help improve your rankings for certain keywords. Unfortunately, it’s not known for sure how much weight search engines give to Facebook comments, but we do know that Google at least indexes them.

It’s (Still) All About Links
Links are incredibly valuable for SEO, a fact that remains true even on Facebook. And, as with traditional website optimization, the more links you can accrue, the better. If search engines see your Page getting linked to in numerous places (both on and off the social network), especially from respected or authoritative sources, it will be weighted much more heavily and likely rank higher.

You can start by linking to your Facebook Page on all of your other available Web properties (i.e. your website, Twitter page, YouTube channel, etc.), but you certainly shouldn’t stop there. If you’re going about acquiring links, you could also ask that they link to your Facebook Page in addition to, or in place of, your regular website.

However, the easiest way to get a bunch of links is simply to get more people to Like your Page. Since the site automatically puts links to the Pages that a user Likes right on their profiles, each new fan you get results in one intra-Facebook inbound link to your Page. Then once you foster more discussions and get fans to comment on and Like content on your Page, search engines will see even more reciprocal links in your content stream between you and your fans, since each user’s name on a comment or Like links back to his/her profile.

Article Source: http://www.websitemagazine.com/content/blogs/posts/archive/2012/11/27/crafting-an-seo-friendly-facebook-page.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

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I Text Therefore I Am: Mobile Marketing Made Simple For Your Local Business

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Many local business owners want to try Mobile Marketing, but are intimidated by it's big brand use and mistakenly think it's too expensive for them to get involved with.

Quite frankly, most are still trying to wrap their heads around ONLINE marketing, including lead-generating websites, social media and location-based search engine results to now add mobile to their marketing mix. While others assume that the technology is just too complicated to implement.

Fortunately you're about to discover the real facts on mobile marketing so you can decide when, how and to what extent you will use it to increase your ?profits.

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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and th [Hardcover]

Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and th [Hardcover] [Kip Gregory] on . *FREE* super saver shipping on qualifying offers.

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Webonomics, Nine Essential Principles for Growing Your Business on the World Wid

Webonomics, Nine Essential Principles for Growing Your Business on the World Wid [Evan I. Schwartz] on . *FREE* super saver shipping on qualifying offers.

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# PRIVACY tweet Book01: Addressing Privacy Concerns in the Day of Social Media

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Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online–bank transactions, credit card payments, transmission of personal messages and images to friends and family–it is completely understandable that we should be concerned about the privacy of our communication and information.

Privacy concerns in the virtual world are often compounded by lack of information and awareness. Not all of us are completely clear on how we should guard our privacy on the Internet. Especially in the corporate world, privacy becomes a huge concern, since it is not only the individual employee who can be at risk, but co-workers and the corporate entity too. Can privacy be guaranteed? How can you raise employee awareness on privacy issues? These are just a few of the questions that Lori Ruff is so well-qualified to address.

In #PRIVACY tweet Book01, Lori tells you–in the succinct and ever-popular tweet format–what exactly privacy on the Internet means to your organization. To cite just one example, she addresses the need for privacy issues to be part of a hiring firm's requirements and why they must be in line with customer relations. You don't have to be an Internet guru to perceive and benefit from her experience and wisdom. Using Lori's book you can secure your privacy at the individual, group and corporate levels without paranoia. Read PrivacyTweet to clear the fear, so that you approach the Internet with caution, yet confidence.

'#PRIVACY tweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

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Multichannel Magic

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Are you keeping up with the changing marketplace? Or, are you waiting to see what your competitors are doing? New marketing channels are appearing faster than the speed of light. Before you know it, your company will be so far behind you won't be able to catch up. But, there are so many questions: Where do you start? What resources are required? How much should you invest? What metrics are important?

We address these questions in our blog. Our focus in integrated marketing and operations. Everything from social media to inventory management is covered. Let us do the heavy lifting, so you can spend your time on your customers.

Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

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A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

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New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

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Growing your business through CRM: a company that offers lenders a turnkey solution for customer relationship management (CRM) is winning loyal followers.(MARKETING): An article from: Mortgage Banking

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This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on December 1, 2004. The length of the article is 2560 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Growing your business through CRM: a company that offers lenders a turnkey solution for customer relationship management (CRM) is winning loyal followers.(MARKETING)
Author: Leslie Kemp
Publication: Mortgage Banking (Magazine/Journal)
Date: December 1, 2004
Publisher: Mortgage Bankers Association of America
Volume: 65 Issue: 3 Page: 74(5)

Distributed by Thomson Gale

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Marketing Tips & Strategies by Dan Hollings

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Exclusive marketing tips, strategies and a touch of humor by marketing expert, Dan Hollings. Topics covered range from internet marketing, to social media, to offline marketing to mobile marketing. A must read on your Kindle, iPad or other mobile device.

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Take the Bull by the Horns Busy Leader`s Action Guide to Growing Your Business…and Yourself

Take the Bull by the Horns Busy Leader`s Action Guide to Growing Your Business...and Yourself on . *FREE* super saver shipping on qualifying offers.

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Growing your business through innovation: growth markets requiring innovation in Rubber.: An article from: Rubber World

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This digital document is an article from Rubber World, published by Lippincott & Peto, Inc. on November 1, 2003. The length of the article is 586 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Growing your business through innovation: growth markets requiring innovation in Rubber.
Publication: Rubber World (Magazine/Journal)
Date: November 1, 2003
Publisher: Lippincott & Peto, Inc.
Volume: 229 Issue: 2 Page: 36(2)

Distributed by Thomson Gale

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